Develop your Brand Voice with Content Strategy & Copywriting
The content on your website, blog and across all digital channels speaks volumes about you and your company. Mid-Hudson Web writes and organizes the content to ensure that it conveys a consistent and compelling message to your targeted audience.
Our content strategy goes beyond text to include theme-based images, GIFs and videos that easily connect with the audience. We recognize where your business is and where we can take it through unique content marketing campaigns. We are Hudson Valley NY’s recognized content strategists and copywriting company with an expertise in developing a brand voice that resonates with your business.
Customized Content Strategies Relating to the Target Audience
We identify your niche audience and craft content strategies that specifically address their expectations and needs. This helps in pitching the targeted audience from the consumer profile level. Mid-Hudson Web’s effective copywriting and content marketing strategies have the potential to improve conversion ratio from visitors to customers.
We empower you with appropriate content to make your voice heard through website, white papers, e-Books, blogs, press releases, call-to-action taglines and other branding strategies. We wrap the content in the way audience wants to see it. The style of writing and wordings in a whitepaper is completely different from a Twitter post, though both the content strategies exhibit the same theme. Our content approach is versatile and well-structured to leverage the advantage of each unique digital platform.
SEO Friendly Content to Experience an Increase in Traffic Volume
We devise a plan to rank your website high in major search engine results by analyzing the keywords and phrases that customers use to find your business online. We are Dutchess Counties leading content marketing agency that helps to get your website to the top position in search engines. Our content approach helps our clients to beat the competition and get higher visibility on major digital channels through SERP. A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
Generate Leads through Persuasive Content Copies
We study the demographics of the segmented customer base and draft the content appropriately. The style, tone and language of content changes as per the audience. Mid-Hudson Web knows what type of content impulses the audience.
We write attention-grabbing headlines, succinct and descriptive content and compelling call-to-action taglines that improve engagement of the customers with the brand, gradually resulting in generating more leads. Get ready to experience the advantage of organic traffic and higher number of leads resulting from a successfully implemented content strategy.