Information Architecture & User Experience

Mid-Hudson Web builds information architecture to create organized and efficient websites that let the users find exactly what they are looking for. We make sure that the information on your website is structured in a way that makes sense to your visitors.

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Systematic Information Architecture for the Creation of a Successful Website

Mid-Hudson Web builds information architecture to create organized and efficient websites that let the users find exactly what they are looking for. We make sure that the information on your website is structured in a way that makes sense to your visitors. The ultimate goal of information architecture is to build a website structure that optimizes user experience and aligns with the business objectives.

We represent the information architecture of your website in the form of wireframes, blueprints and user flow diagrams. This information architecture lays the foundation of website’s user experience.

Intuitive Navigation to Build a User-Friendly Website

With fluid navigation and properly placed content, your website can deliver the right message to its target audience and gain measurable results. We predict your website visitors’ objectives to map the correct placement of content, images and other multimedia assets on the website.

We are NYC’s leading website design and development company that defines step by step the process on how users will navigate through the website to find any particular information. The study of this detailed process that reflects the behavioral pattern of targeted users helps in designing a user-friendly website.

Improve Engagement Ratio with a Positive User Experience

Mid-Hudson Web believes in delivering the best possible experience to website visitors. We enhance the overall user experience by marking a positive impression of the brand, product or service in the minds of users during their very first interaction with the website.

Here at Mid-Hudson Web, we create exceptional user experiences by applying information architecture, user interface design and visual design approaches. We create user scenarios featuring individual personas that tell a story on why would a user come to your website, where would he look for the required information, what might cause friction and what type of navigation would help him in completing the task easily.  Creating user scenarios for all types of possible visitors enable us to take the correct decision in terms of user experience.

Increase Conversion Rates by Delivering Rich User Experience

Rich user experiences that deliver has a profound impact on business. At Mid-Hudson Web, we go into the details of all elements that encompasses user experience including human-computer interaction, intuitiveness of web pages and user engagement rate.  Our websites are the perfect combination of content and graphics that are positioned strategically on web pages to match end user’s browsing behavior.

We design an immersive user experience that leaves a long-lasting impression in the minds of visitors. An outstanding UX where users can get what they want easily leads to repeat visitors and better conversion.

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Mid-Hudson Web

New York's Leading Digital Agency
Winner of Consecutive Web Awards by
Ranked Hudson Valley's Top Digital Agency
Winner of Multiple Web Awards by